By Anthony Pratkanis
Americans create fifty seven% of the world's ads whereas representing merely 6% of its inhabitants; 1/2 our waking hours are spent immersed within the mass media. Persuasion has continuously been fundamental to the democratic technique, yet more and more, considerate dialogue is being changed with simplistic soundbites and manipulative messages.Drawing at the background of propaganda in addition to on modern examine in social psychology, Age of Propaganda exhibits how the strategies utilized by political campaigners, revenues brokers, advertisers, televangelists, demagogues, and others frequently benefit from our feelings by way of beautiful to our private fears and so much irrational hopes, making a distorted imaginative and prescient of the area we are living in.This revised and up-to-date version comprises assurance of the Clinton/Lewinsky scandal, fresh election campaigns, speak radio, youngster suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda strategies in accordance with hypocrisy and fake allegations.
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Extra resources for Age of Propaganda: The Everyday Use and Abuse of Persuasion
The results showed that those viewers who were exposed to a story with a concrete episode were more likely to attribute responsibility for a problem to private motives and the actions of an individual; those viewers who saw a more thematic presentation held society and government officials accountable for any wrongdoing and responsible for fixing the problem. The implication is clear: How a story is told determines our picture of the world and how we will act on such basic issues as crime, terrorism, poverty, and unemployment.
The ability to manipulate words and concepts in our head— that is, the ability to think—is a uniquely human characteristic. It allows us to solve problems creatively without requiring the manipulation of the actual thing itself in a trial-and-error fashion. Given the flexibility of the human mind, there are many ways to label any given event. This flexibility provides the key to overcoming the propagandist's intent: When presented with a definition of the world, we can always ask, "Why this label?
5 Notice what happens if we use these two classical rules to evaluate any of the three proposed perspectives on the Persian Gulf war. We immediately desire more information and facts about the present and the past: What are the economic and social conditions of the nations involved? What happened to the Hapsburg Empire, Germany, and Vietnam after each respective war was over? What were the economic and social costs of each war? In answering such questions, we can develop a more complete understanding of the situation at hand—an analysis that can inform such important decisions as whether or not to go to war.
Age of Propaganda: The Everyday Use and Abuse of Persuasion by Anthony Pratkanis